SolarPlants

Brand Identity · Confidential

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Brand Identity Ink & Copper v1.2

SolarPlants

Closer to the ground.

Romanian renewables, since 2016.

Brand launchQ3 2026
Vehicle entityVERDEVOLT PROIECT SRL
Vehicle founded2016 · 9 years on file
AttestationANRE D1 · 21749/2024
Compiled in Cluj · 2026
Scroll to enter

§01 · Manifest

We are not a consultancy. We are not an EPC. We are the local execution platform that international capital trusts when it decides to enter Romanian renewables — through transparent tiers, productized engagements, and one team that knows both Cluj and Istanbul by first name.

The SolarPlants Promise — v1.1 · 2026

§01·b · Context

A brand built for senior capital.

Romania is now one of Europe's three fastest-growing renewable markets. The capital that wants in — Turkish family groups, Gulf sovereign wealth, European PE — is sophisticated, patient, and unforgiving of signal noise.

A brand that looks like a SaaS startup will never be trusted with a €50 M mandate. So we don't look like one.

Every choice in this manual — Ink instead of brand blue, Fraunces instead of Inter-everywhere, Copper as a single accent instead of a gradient, a period after the wordmark instead of a tagline beneath it — is calibrated for one room: the boardroom of a 50-year-old principal at Kalyon, Mubadala, or EQT, scanning a deck cover before deciding whether to take the call.

The brand is editorial. Institutional. Quiet enough to be trusted, distinct enough to be remembered.

§01·c · Point of view

Romania has moved past the question of whether it is a renewables market. The next decade will be decided not by who deploys capital fastest, but by who can execute locally through regulatory complexity, grid constraints, and a permitting regime that rewards relationships and patience.

SolarPlants Market Thesis — 2026

§02 · The Mark

Two peaks, raised toward the same light.

The SolarPlants wordmark closes with two overlapping copper chevrons — the Twin Peaks Mark. Two peaks, raised toward the same light — the way every renewable project is raised: by vision and execution, generation and storage, the hand that signs and the hand that builds. Two peaks, one ascent. One mark for everything that comes in pairs.

SolarPlants

The Twin Peaks Mark Two open chevrons · copper · baseline-aligned · punctuation-spaced

i.

Two peaks, one ascent

A single triangle just points. Two overlapping peaks describe a horizon — the way every renewable project actually rises: paired, layered, lifted toward the same light. Vision and execution. Generation and storage. The investor and the operator.

ii.

Open at the base

The chevrons meet at the apex and stay open at the base — like a horizon line that widens. Renewables are plural infrastructure: capital, equipment, partners, communities all flowing through. The Mark stays open because the work is open. Everything has a way in.

iii.

The color of light at work

Copper is the metal that carries the current from panel to grid — the material that makes solar real. Green is what the industry talks about; copper is what the industry runs on. We chose the warmer color, the working color, the one that catches the dawn.

iv.

A signature, not a stamp

The Mark always travels with the wordmark — baseline-aligned, punctuation-spaced, the size of a careful flourish. It stands alone only on the favicon, where the wordmark cannot fit. Small on purpose. That's how a signature earns trust — by being there, not by being loud.

Scale ladder · same mark, every size

16 px
SolarPlants
Email signature line, footnote, invoice secondary
32 px
SolarPlants
Nav header, business card front, document footer brand
64 px
SolarPlants
Deck slide cover, letterhead masthead, social profile
128 px
SolarPlants
Site hero, pitch deck title slide, banner
§02 · The Mark· The copper period is the only ornament in the entire brand

§03 · The Rule

A single hairline,
used like a signature.

The Rule is a 1-pixel copper line, typically 24, 56, or 96 pixels tall. It separates the brand from the entity in a lockup. It brackets a pull quote. It marks the key data line in a chart. It hangs as a watermark in the corner of a letterhead. One device, four jobs, every page.

Use 1 · Lockup separator

SolarPlants VERDEVOLT

Brand on the left, legal entity on the right. The Rule arbitrates.

Use 2 · Pull-quote bracket

"In Romanian renewables, the difference between a thesis and a transaction is local execution."

Replaces the conventional block-quote indent. Calmer, more deliberate.

Use 3 · Chart key

Installed capacity · GW Forecast · GW

Solid copper for actuals. Dashed patina for forecast. The Rule sits between, framing the data.

Use 4 · Section divider

§02 · Mark §03 · Rule

In navigation, eyebrows, footers — wherever the brand changes thought, The Rule appears.

§03 · The Rule· 1 px wide. Always copper. Always vertical except as section divider.

§04 · Color

Ink. Copper. Patina.

Institutional ink. Technical copper. Warm bone. Three temperatures borrowed from the things investors already trust — a Financial Times masthead, a Patek dial, the unlined notebook on a senior partner's desk. Patina is a deeper copper, reserved for one job only: secondary data lines on charts.

Ink-marine
#0E1A24
RGB 14 · 26 · 36
CMYK 88 · 78 · 60 · 80
PMS 5395 C

Primary text + logo
Dark backgrounds
Slate
#2A3942
RGB 42 · 57 · 66
CMYK 75 · 60 · 50 · 50
PMS 433 C

Secondary text
Chart grid lines
Copper
#B87333
RGB 184 · 115 · 51
CMYK 25 · 60 · 85 · 15
PMS 1535 C

The Mark · The Rule
CTA · single accent
Copper hover
#C9893F
RGB 201 · 137 · 63
CMYK 20 · 50 · 80 · 8
PMS 1525 C

Interactive hover
state only
Patina
#8C5A28
RGB 140 · 90 · 40
CMYK 30 · 60 · 95 · 30
PMS 1545 C

Subset of Copper
data forecasts only
Warm bone
#F4F1EC
RGB 244 · 241 · 236
CMYK 4 · 5 · 8 · 0
Warm Gray 1 C

Background neutral
80% of every view
Cool grey
#7A8A92
RGB 122 · 138 · 146
CMYK 50 · 35 · 32 · 12
Cool Gray 8 C

Hairlines · captions
metadata
White
#FFFFFF
RGB 255 · 255 · 255
CMYK 0 · 0 · 0 · 0
—

Reserved · Bone is
the default light

Usage The 80 / 15 / 5 Rule

One copper element per view. Never two.

80% Bone
15% Ink
5% Copper

Copper is the signal. It marks the call-to-action, the recommended tier, the key data line on a chart, the period after the wordmark — one of these per view, never several. Patina is for charts only and counts as a secondary accent; it does not relax the rule.

§04 · Color· Ratios audited per view at design review

§05 · Typography

Fraunces & Inter.
Editorial premium. Free.

Fraunces is the serif of new editorial — variable optical sizing, drawn for screen and page in parallel. Inter is the working sans that powers Linear, Vercel, and half of the modern web. Both are Google Fonts. Both are free. We use them as a paired system: Fraunces for moments that should feel considered; Inter for everything else.

H1 · Hero Fraunces 300
opsz 144
−2.5 % tracking
line-height 1.05
Romanian renewables.
H2 · Section Fraunces 400
opsz 96
−2 % tracking
line-height 1.05
Closer to the ground.
Editorial Fraunces 400 italic
opsz 72
−1 % tracking
"We do not guarantee transaction closing, financing approval, grant award, permit issuance or project success."
H3 · Sub Inter 600
28 px
0 % tracking
line-height 1.25
Four productized investor entry tiers, public pricing.
Body Inter 400
17 px
0 % tracking
line-height 1.6
We advise institutional investors on Romanian renewables market entry, from regulatory diligence through transaction close. Past coverage spans utility-scale PV, BESS, and hybrid projects. Typical engagement runs six to fourteen weeks and ends with two to four shortlisted RTB or co-development opportunities.
Caption Inter 500
13 px
+1 % tracking
line-height 1.4
Source: SolarPlants 2026 market memo · figure rounded to nearest €100k
Data Inter 500 tabular
38 px
−1 % tracking
€38,500 · 6–14 wks · 1,247 MWp
Eyebrow Inter 600 ALL CAPS
11 px
+22 % tracking
§ · Section · Eyebrow · Label
§05 · Typography· Google Fonts CDN · zero licensing cost · multilingual EN / RO / TR / AR supported

§06·a · Variants

Four production variants & a favicon family.

SolarPlants.
PRIMARY
Default 80% — web header, letterhead, deck cover light, business card
SolarPlants
MONOCHROME
One-color print, fax, low-budget print, legal docs — period stays Ink, not copper
SolarPlants.
REVERSE
Dark mode site, deck cover dark, video lower-third
SolarPlants.
SIMPLIFIED
Email signature, ≤48 px applications, invoice header

§06·b · Never do these

Eight ways to ruin the wordmark.

SolarPlants
Never copper wordmark. Copper is the period. The wordmark stays Ink.
SolarPlants
Never bold. Fraunces 400 is the weight. Heavier reads as energy startup.
SOLARPLANTS
Never all-caps. Marketing materials stay sentence-case. Caps shouts.
SolarPlants
Never with a symbol. No suns. No horizons. No leaves. The period is the only ornament.
SolarPlants
Never a gradient. Gradients are for fintech in 2014. We are flat Ink, flat Copper.
SolarPlants
Never a drop shadow. The wordmark sits on the surface. No 3D, no emboss, no glow.
SolarPlants
Never stretched. Preserve the aspect ratio. If it doesn't fit, scale uniformly.
SolarPlants
Never tilted. The wordmark is horizontal. Rotation breaks institutional weight instantly.
SolarPlants.
Never a non-copper Mark. The period is Copper #B87333 (or Ink #0E1A24 in monochrome variant). No green, no blue, no recolor — ever.
SolarPlants®
Never with ® or ™ inline. Trademark symbols sit outside the logo file. The Mark is the only suffix the wordmark wears.
SolarPlants.
Never a free-floating Mark. The period sits flush with the final "s" — no space before it. It is part of the wordmark, not a separate punctuation.
§06 · Logo· When in doubt: nothing added, nothing taken away.

§07 · In Use

The brand in production.

Ten applications — site, deck, pricing, business card, email, social, invoice, Bayram card, lockup — built from this manual with nothing else. If something needs a different rule, the rule is wrong, not the work.

Web solarplants.com

https://solarplants.com
SolarPlants SolutionsPricingInsightsAbout Book a call

Q3 2026 · ROMANIA · TURKEY · GULF

Romanian renewables,
structured.

We help international investors enter and execute in the Romanian PV, BESS and hybrid renewables market — through transparent, productized advisory tiers calibrated for serious capital.

Explore tiers Read the market memo →

Web pricing shelf

Recommended

Portfolio

Investor desk · 3+ months

€38,500

€10k setup + €9,500 / month × 3

  • Dedicated investor desk
  • Curated pipeline access
  • Weekly market memos
  • Bilingual EN / TR coordination
Engage

Mandate

Acquisition mandate · 30 days

€15,000

one-time · EU pricing

  • Full acquisition due diligence
  • Counterparty screening
  • SPA red-line guidance
  • Closing coordination
Engage

Scout

Project diligence · 5–7 days

€4,500

one-time · EU pricing

  • One project, structured diligence
  • CfD eligibility quick-check
  • 30-page written brief
  • One follow-up consultation
Start

By invitation Tier A · Strategic

Bespoke

A senior team, named on the engagement letter. Custom KPIs, custom reporting cadence, custom mandate scope. For investors whose programme requires more than a productized tier can hold — strategic partnerships, multi-asset portfolios, family-office governance.

Request introduction →
  • Engagements from €75,000 · pricing tailored to mandate
  • Direct relationship with Managing Director
  • Coverage: PV, BESS, hybrid, data-center power, corporate PPA
  • Geographies: Romania primary · CEE secondary on request
  • By referral or qualified intake only

Decks business card

§02 · Positioning

Romania's productized investor entry platform

For Turkish family conglomerates, Gulf sovereign wealth funds, and European PE — entering Romanian PV, BESS, and hybrid through structured local execution.

SolarPlants. · 2026 02 / 28

Deck slide · 16:9 · Ink full-bleed cover variant with reverse logo + Fraunces hero.

SolarPlants
COMMERCIAL BRAND
SolarPlants
LEGAL ENTITY
VERDEVOLT
PROIECT · S.R.L.
Radu Eremciuc
Managing Director
+40 264 ... ·
solarplants.com · in/radueremciuc

Business card · 85 × 55 mm · Mohawk Superfine 350 gsm matte. Front centered logo. Back: horizontal lockup separated by The Rule.

Email LinkedIn

From: Radu Eremciuc <radu@solarplants.ro> · Subject: Re: Cluj visit, week of June 8
Sercan Bey, thank you for your note. We would be honored to host you and the team in Cluj. I have asked our office to hold the Wednesday morning slot you suggested.

Attached: short brief on the three CfD-eligible RTB sites in Constanța county. Two are BESS-ready. We can review on the call.
Radu Eremciuc
Managing Director · SolarPlants.
W +40 264 555 444
E radu@solarplants.ro
solarplants.com · in/radueremciuc
SolarPlants is the commercial brand of VERDEVOLT PROIECT S.R.L.
CUI 34742128 · J12/525/2016 · Cluj-Napoca, Romania

Email signature · Inter throughout · period after SolarPlants in serif accent · Copper underline on email link · disclosure footer below hairline.

S
SolarPlants
3,412 followers · 2d
Romania installed 1.4 GW of solar in 2025 — more than the previous three years combined. The next decision for serious investors is not if, but which projects survive the CfD diligence.

Our quick-check tool, free for the next 30 days. Link in comments.

RO RENEWABLES · MARKET MEMO Q2 2026

1.4 GW installed in 2025
Diligence still decides

LinkedIn corporate post · 1080 × 1350 · Ink bg · Fraunces hero · single copper accent on the closing line (5%-rule).

Invoice header

LEGAL ENTITY · INVOICE FROM

VERDEVOLT

PROIECT · S.R.L. · CUI 34742128 · J12/525/2016

Str. Paris nr. 52, et. 3, ap. 14 · 400125 Cluj-Napoca · România

COMMERCIAL BRAND

SolarPlants

INVOICE
INV-2026-0142

Issued 2026-05-23
Due 2026-06-22

Mandate: Romania Investor Desk · Portfolio Tier · setup fee€10,000.00
Mandate: Investor Desk · monthly retainer · June 2026€9,500.00
VAT 19% (TVA RO)€3,705.00
Total due€23,205.00

Invoice · VerdeVolt legal entity primary · SolarPlants commercial brand secondary · single Copper accent on total line.

§07 · In Use· Every application built from this manual alone — no exceptions

§08 · Anti-brand

What we are not.

Most Romanian solar consultancies look identical: green-to-blue gradients, exclamation-point taglines, stock photos of smiling executives in hard hats. Investors scanning a deck recognize that aesthetic in a quarter-second and discount it. We do the opposite — on purpose, every time.

Headline treatment

Generic solar consultancy

Powering Romania's Solar Future

— Your trusted innovation partner!

Gradient + exclamation + emoji + "partner" cliché. Reads as marketing — discounted by Tier A in seconds.

SolarPlants

Romanian renewables, structured

Productized investor entry · transparent pricing · local execution.

FRAUNCES 400 · STATEMENT TONE · ONE COPPER ACCENT

Call to action

Generic solar consultancy

Get a free quote ✨

No commitment! 100% satisfaction guaranteed!

Pill-shape gradient · pseudo-urgency · over-promising · sparkle emoji. Reads as lead-gen, not advisory.

SolarPlants

Engage

Single verb. Square corner. Copper on Ink. The reader either qualifies or doesn't.

INTER 600 · COPPER FILL · 4PX RADIUS · NO ICON

Testimonial & social proof

"SolarPlants is truly a world-class partner that transformed our renewable energy strategy. Their team is passionate, innovative, and best-in-class!"

⭐⭐⭐⭐⭐ — Anonymous CEO, Major European Fund

Five banned words · stock-photo avatar · anonymous attribution · star rating like an e-commerce review. Discounted instantly by senior readers.

"On three of the five mandates we have run together, SolarPlants closed inside the original timeline. The fourth missed by two weeks because of permitting, not their work."

— Process reference, available on request. Five-mandate sample, 2024–2026.

SPECIFIC NUMBERS · CONCEDED FAILURE · REFERENCE GATED · NO STARS · NO ANONYMITY

§08 · Anti-brand· If it could appear on a generic solar consultancy's homepage, it cannot appear on ours.

§09 · Entity

One brand. One legal vehicle.
A coexistence by design.

SolarPlants is the brand the world sees. VerdeVolt Proiect SRL is the eight-year-old Romanian company that signs the contracts, holds the ANRE D1 attestation, and shows up on the bank statement. They share a palette but never share a slot. The Rule, between them, is how we keep that promise.

COMMERCIAL BRAND

SolarPlants

LEGAL ENTITY

VERDEVOLT
PROIECT · S.R.L. · CUI 34742128 · J12/525/2016

Horizontal lockup, separated by The Rule — for site footers, business card backs, invoice headers, signature blocks.

When to use what

ContextLogo
Homepage hero · LinkedIn corporate · publication "The RTB Brief"SolarPlants alone
Pitch deck coverSolarPlants alone
Pitch deck slide "Technical Credentials / Legal Entity / ANRE D1"VerdeVolt or Lockup vertical
Site footerLockup horizontal + disclosure
Business card · front / backSolarPlants / Lockup horizontal
Invoice · receiptVerdeVolt primary + SolarPlants brand line
LOI · MSA · NDA · contract headerVerdeVolt alone
KYC pack coverVerdeVolt alone or Lockup vertical
Bank statements · ANAF correspondenceVerdeVolt alone
Email signature line 1 / signature footerSolarPlants / Disclosure line
§09 · Entity· Brand vs vehicle distinction = typography + naming + The Rule, never divergent palette

§10 · Voice

Senior. Sober. Expert. Executive.
Never marketingese.

Three registers, calibrated to the tier of the reader. The further left we move on the audience map — Tier A strategic — the more hedged, citation-heavy, and short the sentences become. The further right — Tier C exploratory — the more we explain.

Tier A · Strategic
Sober.
Evidence-dense · citation-heavy · 12–22 word sentences
"SolarPlants advises institutional investors on Romanian renewables market entry, from regulatory diligence through transaction close. Typical engagement: 6–14 weeks."
  • Numbers preferred to adjectives
  • Active voice always
  • No self-praise — ever
  • Hedge with "typically," "in our experience"
Tier B · Mid-market
Confident.
Business-outcome framed · slightly warmer · 14–28 word sentences
"We help mid-market investors enter Romanian renewables with a single coordinated partner — market mapping, project sourcing, due diligence, financing introductions. Engagements run 8–12 weeks."
  • First-person plural OK
  • Bulleted benefits permitted
  • Named deal types include
  • Still no superlatives
Tier C · Exploratory
Educational.
Generous · accessible · 16–32 word sentences · inline acronyms
"Thinking about Romania for a first or follow-on solar or wind investment? We publish a quarterly market map (free) and offer a four-week Market Entry Brief (€4,500) that gives you a written view of the regulatory landscape."
  • Knowledgeable friend, not lecturer
  • Explain RTB, CfD, PPA on first use
  • Tone reads like a column
  • Pricing surfaced early

Banned words · all tiers · all languages

If it sounds like a SaaS launch, it is not us.

unleash revolutionize transform disrupt best-in-class world-class leading boutique innovative cutting-edge passionate energized excited top-rated game-changing guaranteed yield expected roi trusted partner bright future empower synergy accelerate growth end-to-end
§10 · Voice· If you cannot defend a phrase under cross-examination, do not write it.

§11 · Multilingual

English. Romanian. Turkish. Arabic.

Inter and Fraunces cover extended Latin (Romanian diacritics, Turkish dotted-i / undotted-ı). For Arabic — used only in Gulf government touchpoints, year 2 onward — we pair with Noto Sans Arabic. Right-to-left flip; Western Arabic numerals (0–9) on financial content.

EN · Primary

Closer to the ground

We advise institutional investors on Romanian renewables market entry — from regulatory diligence through transaction close. Typical engagement runs six to fourteen weeks.

RO · Secondary

Mai aproape de teren

Consiliem investitori instituționali la intrarea pe piața românească de energie regenerabilă — de la due diligence de reglementare până la închiderea tranzacției. Angajamentele tipice durează între șase și paisprezece săptămâni.

TR · Tertiary

Sahaya daha yakın

Kurumsal yatırımcılara Romanya yenilenebilir enerji pazarına giriş konusunda danışmanlık yapıyoruz — düzenleyici durum tespitinden işlem kapanışına kadar. Tipik bir görev altı ile on dört hafta sürer.

AR · Year 2 · Gulf gov only

أقرب إلى الأرض.

نقدم المشورة للمستثمرين المؤسسيين بشأن دخول سوق الطاقة المتجددة الرومانية — من العناية الواجبة التنظيمية إلى إغلاق الصفقة. تستغرق المهمة النموذجية ما بين ستة إلى أربعة عشر أسبوعاً.

SOLARPLANTS · KURBAN BAYRAMI 2026

Kurban Bayramınız
mübarek olsun.

Bu vesileyle değerli ortaklarımıza saygı ve şükranlarımızı sunarız.

Sent annually · Kurban + Ramazan + Cumhuriyet SolarPlants

Bayram card · sent three times a year to TR contacts · Ink full-bleed · Fraunces italic · cultural respect signal at €200/year, dramatic recall.

§11 · Multilingual· AI translation primary · Mehvar partner cultural review · sworn translator (yeminli) for legal docs only

§12 · Data Visualization

Charts that look
like memos.

SolarPlants publishes market memos, term-sheet libraries, and quarterly diligence reports. Every chart is data, then attribution, then nothing else. No 3D bars. No drop shadows. No rainbow legends. The signal is one copper line; everything else recedes.

Illustrative · pre-verification

FIGURE 1 · ROMANIAN PV INSTALLED CAPACITY · MOCK-UP

Romania PV capacity (GW installed, year-end)

Actuals
Forecast
5.0 4.0 3.0 2.0 1.0 0 2020 2021 2022 2023 2024 2025 2026 F illustrative

Schematic only. Final figures to be sourced from Transelectrica + ANRE before any publication. The visual demonstrates chart language, not market thesis.

Source TBD: Transelectrica, ANRE, SolarPlants reconciliation pending · no figures to be published without verified source Brand specimen · not a memo
§12 · Data Viz· Copper for actuals · Patina dashed for forecast · Slate grid · Bone background · Inter tabular

§13 · Motion

Slow. Subtle. Reversible.

Motion in this brand is restraint, not performance. Three timing tokens, one easing curve, never bouncy springs. If a transition draws attention to itself, it is too much.

--t-fast
160ms

Micro-interactions — button hover background, link color change, nav underline. Should feel instantaneous; the user is not aware motion happened.

transition: background 160ms var(--ease-out);
--t-base
240ms

Default for component-level state changes — card lift, accordion open, modal fade-in. Hover the card to test.

Hover me 240ms cubic-bezier(0.22, 1, 0.36, 1)
--t-slow
600ms

Page-level reveals on scroll, hero entrance, section transitions. Long enough to feel intentional; short enough to never frustrate. Used by every section in this manual.

opacity + translateY(20px → 0) · 600ms ease-out

Easing

One curve: cubic-bezier(0.22, 1, 0.36, 1) — also known as ease-out-quint. Smooth deceleration, no bounce, no overshoot. The motion equivalent of an executive sentence: it ends where it should, on time, without dramatics.

Never

§13 · Motion· If the motion needs a presenter, the motion is wrong.

§14 · Personality

If SolarPlants were a person.

A useful test: when the brand makes a choice and you're not sure if it's right, ask the same question of the person below. The answer is usually obvious.

AttributeYesNo
Age45–5525
DressSober suit, mechanical watch, leather shoesHoodie, sneakers, smartwatch
CarExecutive sedan — Audi A6, BMW 5, Volvo S90Showy SUV, Tesla with a spoiler
Meeting5-star hotel, quiet restaurant, 7 pmCoffee shop, networking event
ReadingThe Prize (Yergin), Smil, McKinsey reports"10 hacks to scale your portfolio"
HolidayA Bosphorus walk paired with a business meetingAn entrepreneur retreat
PunctuationA confident period at the end of every claimExclamation marks, sparkle emoji, ellipses for drama
ArchetypeThe Sage · The RulerThe Hero · The Outlaw · The Magician

§15 · Asset library

Every file, in one place.

Sixty-two PNG files, nine SVG masters, two SVG marks, four concept SVGs, three favicons, nine font files, six brand documents, three build scripts. Everything in this section is downloadable — click any tile or filename to open the original asset. All PNGs are transparent-background. Two color systems govern: positive (dark element, for light surfaces) and negative (light element, for dark surfaces), with single-color mono variants for fax / legal / photo overlay.

Wordmark · "SolarPlants ▲"

The full lockup — wordmark with Twin Peaks Mark, baseline-aligned and punctuation-spaced. Use as primary brand identifier on letterhead, deck covers, business cards, web headers, email signatures.

Positive · Ink + copper · light backgrounds

1600 PX

wordmark-positive-1600.png

800 PX

wordmark-positive-800.png

400 PX

wordmark-positive-400.png

Negative · Bone + copper · dark backgrounds

1600 PX

wordmark-negative-1600.png

800 PX

wordmark-negative-800.png

400 PX

wordmark-negative-400.png

Mono-positive · Ink only · fax / legal light bg

1600 PX

wordmark-mono-positive-1600.png

800 PX

wordmark-mono-positive-800.png

400 PX

wordmark-mono-positive-400.png

Mono-negative · Bone only · photo overlay

1600 PX

wordmark-mono-negative-1600.png

800 PX

wordmark-mono-negative-800.png

400 PX

wordmark-mono-negative-400.png

S-Pictogram · "S" + Twin Peaks top-right

Square pictogram with capital "S" centered and Twin Peaks Mark in the top-right corner. Use as document headers, profile avatars (LinkedIn, WhatsApp, social), deck title accents, app icon at larger sizes.

Positive · light backgrounds

1600 × 1600

s-pictogram-positive-1600.png

800 × 800

s-pictogram-positive-800.png

400 × 400

s-pictogram-positive-400.png

200 × 200

s-pictogram-positive-200.png

Negative · dark backgrounds

1600 × 1600

s-pictogram-negative-1600.png

800 × 800

s-pictogram-negative-800.png

400 × 400

s-pictogram-negative-400.png

200 × 200

s-pictogram-negative-200.png

Mono-positive · Ink only · fax / legal

1600

s-pictogram-mono-positive-1600.png

800

s-pictogram-mono-positive-800.png

400

s-pictogram-mono-positive-400.png

200

s-pictogram-mono-positive-200.png

Mono-negative · Bone only · photo overlay dark

1600

s-pictogram-mono-negative-1600.png

800

s-pictogram-mono-negative-800.png

400

s-pictogram-mono-negative-400.png

200

s-pictogram-mono-negative-200.png

Twin Peaks Mark only (standalone)

Just the Mark, no wordmark, no S. For inline embedding in Word/PPTX, chart accents, callout markers, watermarks. Three color variants — copper (default), bone (for dark surfaces), ink (one-color print).

COPPER · 800

mark-twin-peaks-copper-800.png

COPPER · 400

mark-twin-peaks-copper-400.png

BONE · 400 (dark bg)

mark-twin-peaks-bone-400.png

INK · 400 (mono)

mark-twin-peaks-ink-400.png

Favicons (browser tab + app icon)

The only asset that includes a background — browser tabs can't display transparency. Twin Peaks Mark standalone on a Bone rounded square.

180 × 180 · apple-touch-icon

favicon-180.png

32 × 32 · browser tab retina

favicon-32.png

16 × 16 · browser tab

favicon-16.png

SVG masters · the source of truth

Seven SVG files — these are the authoritative vector sources. PNG variants are rasterized from these. Use SVG when the destination supports it (web, modern Office, PDF).

PRIMARY · Ink on Bone + copper Twin Peaks

solarplants-wordmark-primary.svg

REVERSE · Bone on Ink + copper Twin Peaks

solarplants-wordmark-reverse.svg

MONOCHROME · Ink only

solarplants-wordmark-monochrome.svg

SIMPLIFIED · small-size variant

solarplants-wordmark-simplified.svg

Lockups · brand + legal entity

HORIZONTAL · footer, business card back, email signature

solarplants-verdevolt-lockup-horizontal.svg

VERTICAL · KYC pack, contract cover, letterhead

solarplants-verdevolt-lockup-vertical.svg

FAVICON SOURCE · master for 16/32/180 px raster

favicon-source.svg

Twin Peaks Mark · SVG masters (NEW)

Vector sources for the Twin Peaks symbol — the only brand device inherited by sub-brands (RTREC, future spin-offs). Use these for inline SVG embedding; PNG raster variants live under assets/mark/.

COPPER · light + transparent bg

mark-twin-peaks-copper.svg

Download SVG

ON DARK · Bone outline + copper

mark-twin-peaks-on-dark.svg

Download SVG

VerdeVolt — legal entity wordmark (NEW)

Standalone VerdeVolt Proiect S.R.L. wordmark — for KYC packs, contracts, invoices, ANRE filings, regulatory documents where the legal entity (not the commercial brand) appears alone. Inter Bold + copper subtitle. Use this alone only in legal/regulatory context. For commercial materials use the Solarplants×VerdeVolt lockup instead.

Positive · Ink + copper subtitle · light backgrounds

1600 PX

verdevolt-positive-1600.png

PNG

800 PX

verdevolt-positive-800.png

PNG

400 PX

verdevolt-positive-400.png

PNG

Negative · Bone + copper subtitle · dark backgrounds

1600 PX

verdevolt-negative-1600.png

PNG

800 PX

verdevolt-negative-800.png

PNG

400 PX

verdevolt-negative-400.png

PNG

SVG masters

PRIMARY · Ink on Bone

verdevolt-wordmark-primary.svg

SVG

REVERSE · Bone on Ink

verdevolt-wordmark-reverse.svg

SVG

Solarplants × VerdeVolt — coexistence lockup (NEW)

The official coexistence lockup — commercial brand on the left, copper hairline divider (The Rule), legal entity on the right. Use on every contract cover, KYC pack, NDA front page, official LOI, MSA, signed proposal. Both wordmarks at parity; entity disclosure built into the form factor. Horizontal for letterhead/footer; vertical for cover pages.

Horizontal · letterhead, footer, business card back, email signature

POSITIVE · light backgrounds

1600 PX

lockup-horizontal-positive-1600.png

PNG

800 PX

lockup-horizontal-positive-800.png

PNG

400 PX

lockup-horizontal-positive-400.png

PNG

NEGATIVE · dark backgrounds

1600 PX

lockup-horizontal-negative-1600.png

PNG

800 PX

lockup-horizontal-negative-800.png

PNG

400 PX

lockup-horizontal-negative-400.png

PNG

Vertical · cover pages, KYC pack, contract cover, letterhead

POSITIVE · light backgrounds

1600 × 1600

lockup-vertical-positive-1600.png

PNG

800 × 800

lockup-vertical-positive-800.png

PNG

400 × 400

lockup-vertical-positive-400.png

PNG

NEGATIVE · dark backgrounds

1600 × 1600

lockup-vertical-negative-1600.png

PNG

800 × 800

lockup-vertical-negative-800.png

PNG

400 × 400

lockup-vertical-negative-400.png

PNG

Logo concept archive (T1.A exploration · 2026-05-23)

Four concepts explored before landing on Concept 1 Editorial Serif (Fraunces) as the production wordmark. Kept for designer reference — DO NOT use in production. See concepts rationale for full decision context.

CONCEPT 1 · EDITORIAL SERIF (winner)

T1A-concept-1-editorial-serif.svg

SVG

CONCEPT 2 · MODERNIST SANS

T1A-concept-2-modernist-sans.svg

SVG

CONCEPT 3 · INSTITUTIONAL CAPS

T1A-concept-3-institutional-caps.svg

SVG

CONCEPT 4 · HYBRID COPPER ACCENT

T1A-concept-4-hybrid-copper-accent.svg

SVG

Typography · the two voices

Two faces. Fraunces for editorial weight — headlines, taglines, the wordmark. Inter for institutional precision — body, UI, captions, tables. Both Google Fonts, both free, both with full Latin + Romanian + Turkish coverage.

FRAUNCES · Display Variable axes: opsz 9 → 144, wght 100 → 900 · Google Fonts

SolarPlants · Aa Bb Cc Dd Ee Ff Gg

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 · ăâîșțĂÂÎȘȚ · ıİşğçüöÇŞĞ

INTER · Body / UI Weights 300 / 400 / 500 / 600 / 700 · Google Fonts

SolarPlants · Aa Bb Cc Dd Ee Ff Gg

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 · ăâîșțĂÂÎȘȚ · ıİşğçüöÇŞĞ

JETBRAINS MONO · Data / Code Weights 400 / 500 · Google Fonts · Tabular numerals always on

€38,500.00 / MWp · 90 MW × 180 MWh

€4.5k → €15k → €38.5k → €75k+
2.03 MWp · 2,474 MWh/yr · 17.1% IRR

OTF fileFamilyWeightUse
Fraunces_72pt-Regular.otfFraunces400Body display
Fraunces_72pt-Light.otfFraunces300Light display
Fraunces_72pt-Italic.otfFraunces400 italicTagline / quotes
Fraunces_144pt-Regular.otfFraunces400 opsz 144Hero wordmark
Fraunces_144pt-Light.otfFraunces300 opsz 144Hero light
Inter-Regular.otfInter400Body
Inter-Italic.otfInter400 italicBody italic
Inter-SemiBold.otfInter600Headings
Inter-Bold.otfInter700VerdeVolt wordmark

Brand documents · governance

Four documents codify the brand: this showcase HTML, the Brand Manual DOCX, the Brand Identity Deck PPTX, and the Twin Peaks Mark Story.

DocumentFormatAudiencePurpose
brand-showcase.htmlHTML (this page)Designers, developers, anyone touching the brandThe interactive reference — every rule, every asset, all in one place
Brand-Manual-Ink-Copper-v1.docxWordVendors, external designers, partner agenciesThe print-ready governance document — 13 sections, fully formatted
Brand-Identity-Deck-v1.pptxPowerPointInternal team, stakeholders, boardThe reveal deck — 29 slides, presentable in 25 minutes
Twin-Peaks-Mark-Story.mdMarkdownAnyone curious about the MarkThe narrative behind the symbol — why two peaks, why open, why copper
Brand-Manual-Ink-Copper-v1.mdMarkdown (NEW)Devs, agents, git-tracked workflowsPlain-text source of the Brand Manual — version-controllable, diff-friendly
T1A-concepts-rationale.mdMarkdown (NEW)Designers needing decision contextWhy Concept 1 Editorial Serif won — full rationale across the 4 concepts
build-scripts/build_brand_pngs.pyPython (NEW)Engineers regenerating assetsSource for wordmark + S-pictogram PNG rasterization (PIL-based)
build-scripts/build_verdevolt_lockup_pngs.pyPython (NEW)Engineers regenerating assetsSource for VerdeVolt + lockup PNG rasterization

Usage quick-reference

When in doubt, this table. Match the destination to the file.

DestinationFileWhy
Letterheadwordmark-positive-1600.pngLarge + light bg + copper accent
Business card frontwordmark-positive-800.pngStandard print scale
Business card backsolarplants-verdevolt-lockup-horizontal.svgSVG for crisp print, includes legal entity
Invoice headerwordmark-positive-400.pngSmall + fast to render
Contract cover (fax-safe)wordmark-mono-positive-1600.pngOne-color survives fax + photocopy
Site header (light mode)wordmark-positive-transparent.png or solarplants-wordmark-primary.svgSVG preferred for crisp at all zoom levels
Site header (dark mode)wordmark-negative-800.png or SVG reverseBone wordmark, copper Mark survives
LinkedIn / WhatsApp avatars-pictogram-positive-400.pngSquare pictogram, brand recognizable at thumbnail size
Email signaturewordmark-positive-400.pngUniversal compatibility in email clients
Deck title slide (light)wordmark-positive-1600.pngHero scale on light cover
Deck title slide (Ink cover)wordmark-negative-1600.pngReverse for dark cover treatments
Deck footer accentmark-twin-peaks-copper-400.pngMark alone, small, subtle brand signal
Photo overlay (any photo)wordmark-mono-negative-1600.pngBone-only, no copper clash with photo colors
Browser tabfavicon-32.pngTwin Peaks recognisable at 32px
iOS / macOS app iconfavicon-180.pngapple-touch-icon standard size
§15 · Asset library· Everything you need to make on-brand work, the first time

Closing

This is
who we are

One brand. One voice. One palette. One typography system. One mark. One rule. Anything that doesn't match this manual doesn't ship — until it does.

SolarPlants

Closer to the ground.

Color tokens

Type pairing

Aa FRAUNCES Aa INTER

Brand devices

· The Mark — copper period after the wordmark
· The Rule — 1px copper hairline, 24/56/96 px
· 80 / 15 / 5 — color ratio, copper single accent
· No symbol, no icon, no horizon, no mascot
· Patina copper reserved for chart forecasts only

Locked decisions

D6 Ink & Copper palette
D16 Full rebrand to Ink & Copper
D25 Fraunces + Inter (Google Fonts, free)
D36 Pure wordmark · no symbol
D37 VerdeVolt aligned to Ink & Copper

Issuer

SolarPlants is the commercial brand of VERDEVOLT PROIECT SRL
CUI 34742128 · J12/525/2016 · Cluj-Napoca

Versionv1.2 · 2026-05-23
Compiled bySolarPlants brand team · in Cluj
CompanionsBrand-Manual.docx · Brand-Identity-Deck.pptx · /examples/brand-assets